Liquor store looks to revolutionize the customer experience

Trevor’s Liquor, popular south Scottsdale liquor store and beer & wine bar opened its second location recently and its owner are looking to give customers a more engaging and unique experience. The opening of the new Mayo Blvd. store come less than 3 years after the opening of their McDowell Rd. store.

“We are eager to build a community around our store, whether people come to Trevor’s to shop their favorite products or just to have fun,” said Jeff McDonald, owner and partner of Trevor’s Liquor. “Our team is proud to shake up the liquor store industry in Arizona to become more immersive and add elements of fun.” The Mayo Blvd. store comes after a very successful three years in which sales increased by over 28% in 2022 over 2021 sales despite opening during the pandemic.

The new 15,000 square foot store has not only a large selection of beer, wine & spirits but a tasting booth, a full bar offering beer, wine & cocktails, games, a luxury champagne room and two golf simulators. Cigar enthusiasts will find a walk-in humidor and a trendy cigar lounge along with a collection of rare and hard to find spirits.

Unlike their first location, the new location has an artisanal pizza kitchen where Executive Chef Parker Rosbrook will dish -up made from scratch pizzas and salads. Award winning mixologist and beverage director Jordan Chandler crafted their signature cocktail list using high quality ingredients and spirits. Both locations have a full calendar of events and online shopping is available on their website.

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The Wilde Resort & Spa opens signature restaurant Rascal

Sedona’s newest resort, The Wilde Resort & Spa, opened in September has introduced Rascal, its signature restaurant with Executive Chef Mercer Mohr. Rascal serves diner comfort food with Chef Mohr’s innovative and market driven ingredients and dishes.

“We are thrilled to officially be opening our doors and can’t wait to share the amazing menu we’ve created with our local community and visitors,” says Mohr. “In addition to incredible food, Rascal will deliver a unique vibe and sense of place that is integral to The Wilde Resort & Spa experience.”

The Wilde Resort & Spa
Dry rub St. Louis pork ribs

The classic diner fare with an upscale twist, Rascal serves breakfast all day & lunch til 3 p.m. with happy hour and dinner starting at 4. Guests can expect all-American dishes including Rascal eggs benedict, biscuits & gravy and beef brisket hash and poached egg. Other highlights include crispy southern fried chicken, lamb chop lolli-pops, grilled salmon with Greek lemon pasta and more.

Handcrafted cocktails compliment the menu serving classic cocktails that are playful and sophisticated. The “Old Rascal” features Old Grand Dad bourbon with baked apple demerara, house bitters and ginger mist. The “Young Rascallion” is made with Rittenhouse rye, peach, orgeat, smoked bitters, lemon and aquafaba. Local craft beers including Mother Road Brewing and Four Peaks are poured as are small format wineries from the Sedona area and beyond.

For more information about Rascal check out their website.

 

SanTan Spirits releases Butcher Jones Straight Rye Whiskey

Chandler’s SanTan Spirits has released its newest spirit, the award-winning Butcher Jones Straight Arizona Rye Whiskey Cask Strength. The whiskey has been honored with a GOLD MEDAL at the 2020 San Francisco World Spirits Competition and a DOUBLE GOLD at the 2019 New York World Wine & Spirits Competition.

Butcher Jones is unique to American Rye Whiskeys because of its high barley grain bill. This helps to balance out the spirit profile as it barrel ages in the harsh Arizona climate, said Anthony Canecchia, founder + brewmaster, SanTan Spirits and SanTan Brewing Company.

The whiskey is distilled with North American Rye, 2- row barley and a hint of corn. Distilled in artisan made pot stills Butcher Jones is then aged for at least 2 years in American oak barrels. Flavors of cola, baking spices and maple caramel were noticed during sampling throughout the maturing process.

At SanTan Spirits, our whiskey is curated over a period of 2-4 years to achieve the flavor profile we are looking for. Our method of E’Levage involves rotating our barrels to different climates during their aging process. We have an amazing advantage here in Arizona with the dry climate and heat, it allows each batch to breath deep into the wood,” continued Canecchia.

SanTan Spirits is the distilling side of SanTan Brewing Co. Limited bottles of Butcher Jones can be tasted and purchased at Spirit House 8 S. San Marcos Pl. Suite 106 Chandler, AZ 85225. For more information or to schedule a tour at the distillery visit their website.