Nowadays if you can figure out a successful recipe for running a restaurant the best way to maximize your potential is through expansion. That’s exactly what’s going on at Chesapeake Bay Bistro a year and half after opening in Ahwatukee. Unlike their brick and mortar location the owners opted to open their new location in a cloud kitchen inside the Tempe Food Court earlier this month. They’re not stopping there as third location will also be in a cloud kitchen in their former hometown of San Diego in January 2023.
“For restaurant owners, the past year has been challenging with staffing, higher prices for food supplies and rising costs for rent and utilities,” says James Brown, who co-owns the Ahwatukee-based bistro with his wife, Yolanda. “Adding locations through a food-court style expansion makes sense on many levels.”
Expansion into a cloud kitchen
Working in a cloud kitchen also gives them the opportunity to open new concepts without all the expenses of a brick and mortar location. That’s why the couple is planning to open a Creole/Cajun concept out of Tempe in 2023. Another reason for the expansion into cloud kitchens is CBB is seeing a lot of take-out from their Ahwatukee location.
“We believe that the food delivery model is the future and allows us to fulfill our customer base request,” said Brown said. “Sixty percent of our sales are call in or pickup now.” CBB works with several food delivery services to deliver the hot and fresh seafood dishes for delivery within 15 minutes.
To help alleviate some of the staffing issues of the past few years, the couple’s three grown sons have joined them in restaurants. One son will be running the new San Diego location in the Aztec Food Hub near the San Diego State University campus. The other two sons help out when mom and dad can’t be at the Ahwatukee location.
“Using cloud kitchen locations benefits small mom-and-pop restaurants like ours in several ways, allowing us to keep our labor and maintenance costs down,” Brown said.
The Tempe Food Court location is at 1900 E. 5th St. 85281, not far from the ASU campus and Tempe Marketplace. The Ahwatukee location is at 5033 E. Elliot Rd. Phoenix 85044. For more information visit their website or to order for delivery or takeout check out the delivery services.