Tag: Albertsons

Earn Your Booze & Grand Canyon Brewing team up for new beer

Come January just as we’re hoping to maintain our New Year’s resolutions two locally and veteran owned business are encouraging us to do that. And it includes drinking a new beer from Grand Canyon Brewing & Distillery. The Williams brewery is teaming up with Earn Your Booze combining beer and fitness to release Dead Hanger Pale Ale.

“Our collaboration with Earn Your Booze is a great opportunity for us to share our common core values and elevate two local businesses through physical fitness and enjoying great craft beer. We have a lot of fun events and activation’s planned this year and encourage our friends to join us as we spread the good word about living adventurously and earning it all,” says Alexander Phillips, Director of Sales, Marketing and National Accounts, Grand Canyon Brewing + Distillery.

Dead Hanger is a hazy pale ale with a delicious mouthful of hop flavors and tropical & stone fruit characteristics and a bold grapefruit taste. It will be sold in 4-packs in Albertsons and Safeway and by the pint in bars and restaurants around Arizona.

How to Earn Your Booze

The new beer is named after the physical fitness test “Dead Hang”; where one hangs from a pull up bar using all your strength to hang on. It’s considered the ultimate test of one’s physical ability. “I believe that the best things in life are earned, including great beer, so we have teamed up with the great people at Grand Canyon Brewing + Distillery to create this amazing beer that tastes like hard work and sweet rewards,” Justin Cross, CEO & Founder, Earn Your Booze.

Cross founded Earn Your Booze after his time in in the Navy, where he worked hard and played hard. After working in a brewery he realized the alcohol industry isn’t focused on health and fitness so he started the business. He didn’t want to discourage beer drinking and playing hard but to “Earn Your Booze” through prepping the mind and body. Today he offers monthly coaching and 90 day Total Recreation to transform your mind and body.

Grand Canyon Brewing and Earn Your Booze aren’t stopping at beer, their planning two outdoor fitness festivals in Flagstaff and Phoenix and other events in 2023. Hear Alexander Phillips speak about Grand Canyon Brewing & Distillery and more on my podcast.

Brew 42 honors fallen Goodyear firefighter Austin Peck

Before Austin Peck passed away from occupational nasal cancer in the Fall of 2019 he was good friends of the team at Grand Canyon Brewing + Distilling. Shortly after in February 2020 the brewery created a beer in honor of the Goodyear Fire Department engineer and Brew 42 was born. Austin’s friends and family joined the brewery in creating the Irish Red Ale that captures his life, spirit and energy.

“Austin was a personal friend of mine and I really wanted to do something to help raise awareness about the occupational health issues that many firefighters experience during their years of service,” said Kevin Callaway, Brand Manager, Grand Canyon Brewing + Distillery

Austin’s favorite number was 42 and the flavor profile is inspired by the long standing relationship between the fire department and Irish culture. A portion of the sales of the beer are donated to the Arizona Firefighters Emerald Society. The charity organization was founded in 1987 and the retired Celtic firefighters raise money for local charities and offers mentorships for aspiring firefighters.

The malt blend is the highlight of Brew 42 that features an enjoyable toasty sweetness that is balanced with a touch of Heritage Hops. Brew 42 is available year round at the brewery and in limited release from March until May around Arizona at bars, restaurants, Safeway and Albertsons.

Don’t forget to check out my podcast Pulling Corks & Forks: The Podcast with Sandy Wasserman to hear from those in our community. Please subscribe, like & comment.

 

Arizona Coyotes partners with Grand Canyon Brewing Co. for new beer

When the puck drops Saturday night at the Arizona Coyotes home opener fans will have a new beer to sip on at Gila River Arena. The team has partnered with Grand Canyon Brewing Company for Kachina Throwback Ale. The lighter styled beer is available in 12 oz. 6-pack cans at Albersons, Safeway and Total Wine for the upcoming hockey season. Restaurants serving it on tap include Brass Tap, the Ice Den and Angry Crab locations and at the brewery’s taphouse and restaurant in Williams.

“We are very excited to partner with Grand Canyon Brewing Company to introduce Kachina Throwback Ale to our fans this season,” said Coyotes President and CEO, Ahron Cohen. “Kachina Throwback Ale tastes great and we’re confident that our fans will love this beer as much as they love our Kachina jerseys.”

The beer is inspired by the team’s classic jersey of the late 90’s and early 2000’s. A portion of the proceeds goes to the Arizona Coyotes Foundation, the team’s non-profit benefiting first responders, veterans and children’s charities.

Grand Canyon Brewing Company is the craft beer partner of the Arizona Coyotes with the team choosing them for their brand’s reputation and perfect for hockey fans.

“Here at Grand Canyon Brewing Company, we have been over the moon about our partnership with the Arizona Coyotes since it began in the 2018-2019 season,” said Alexander Phillips, Director of Sales and Marketing at Grand Canyon Brewing Company. “Their organization embodies many of the same principles as our own, with a focus on community involvement, education and the appreciation of our beautiful copper state.”