Earn Your Booze & Grand Canyon Brewing team up for new beer

Come January just as we’re hoping to maintain our New Year’s resolutions two locally and veteran owned business are encouraging us to do that. And it includes drinking a new beer from Grand Canyon Brewing & Distillery. The Williams brewery is teaming up with Earn Your Booze combining beer and fitness to release Dead Hanger Pale Ale.

“Our collaboration with Earn Your Booze is a great opportunity for us to share our common core values and elevate two local businesses through physical fitness and enjoying great craft beer. We have a lot of fun events and activation’s planned this year and encourage our friends to join us as we spread the good word about living adventurously and earning it all,” says Alexander Phillips, Director of Sales, Marketing and National Accounts, Grand Canyon Brewing + Distillery.

Dead Hanger is a hazy pale ale with a delicious mouthful of hop flavors and tropical & stone fruit characteristics and a bold grapefruit taste. It will be sold in 4-packs in Albertsons and Safeway and by the pint in bars and restaurants around Arizona.

How to Earn Your Booze

The new beer is named after the physical fitness test “Dead Hang”; where one hangs from a pull up bar using all your strength to hang on. It’s considered the ultimate test of one’s physical ability. “I believe that the best things in life are earned, including great beer, so we have teamed up with the great people at Grand Canyon Brewing + Distillery to create this amazing beer that tastes like hard work and sweet rewards,” Justin Cross, CEO & Founder, Earn Your Booze.

Cross founded Earn Your Booze after his time in in the Navy, where he worked hard and played hard. After working in a brewery he realized the alcohol industry isn’t focused on health and fitness so he started the business. He didn’t want to discourage beer drinking and playing hard but to “Earn Your Booze” through prepping the mind and body. Today he offers monthly coaching and 90 day Total Recreation to transform your mind and body.

Grand Canyon Brewing and Earn Your Booze aren’t stopping at beer, their planning two outdoor fitness festivals in Flagstaff and Phoenix and other events in 2023. Hear Alexander Phillips speak about Grand Canyon Brewing & Distillery and more on my podcast.

Sips & Bites: News you can use from the Phoenix restaurant community

Quick sips & bites of news about what’s going on around the Phoenix restaurant community, breweries and wineries.

Myke’s Pizza debuting new seasonal vegetable pizza series

The popular downtown Mesa pizza joint continues to support local farmers using fresh vegetables for his innovative pizzas, the first is this week’s Kale & Golden Raisin Pizza. Using baby kale from Steadfast Farms, Myke tops it with mozzarella & Idiazabal cheese, charred lemon relish and golden raisins. The new pizza is $17 and he expects kale to be available until July.

Mountain Shadows Resort introduces new Library Teapot

The Paradise Valley resort added tea to its Library Coffee Cart that launched last year. Teas are from local tea company Teaspressa and will be available all year long. Locals and guests are invited to enjoy coffee, tea and creative coffee drinks in The Living Room every Friday- Sunday from 8 a.m. – 2 p.m. and all drinks are $7.

Macayo’s Mexican Food launches new cocktail menu

Jason Asher & Mat Snapp of Barter & Shake helped to curate 7 new cocktails available at all Phoenix area locations. Several are made with ready to drink low calorie hard seltzers. New to the menu are the Guava Colada Myer’s Platinum Rum, house made sweet and sour, pineapple juice coconut and guava with a Myer’s Dark Rum float. Ranch Water — made with Corazon Blanco, house made sweet and sour and pineapple topped with Cherry Lime Chiller Spiked Ice. Red Sangria featuring house red blend, Gran Gala Orange Liqueur, Fireball Cinnamon Whisky, house made sweet and sour, lime juice, orange juice and blackberry.

Angry Crab Shack adds meat to the menu

The seafood restaurant recently added 4 all beef dishes to the menu for a limited time. Surf & Turf includes a 8 oz. filet & lobster tail, corn on the cob, potatoes and butter for $38. A Steak Sandwich, Steak Bowl and Steak Salad were also added for $19 each. All locations prepare the beef medium to medium well.

Grand Canyon Brewing + Distilling investing over $1,000,000 in expansion.

Owner John Peasley expects to start construction any day on an additional 12,500 square feet at his flagship Williams brewery and distillery. Once completed over the summer new equipment including 5 fermenters, one large tank and a keg washer & filler will be housed for the brewery. The distillery will add four 1,000 gallon pot stills and a coffee bean roaster.

Currently combined in one building the distillery will move to the rickhouse where the whiskey is stored and aged in barrels. Production in the distillery will grow by 600% with the new stills and the new brewery equipment will let Peasley increase production of the popular Prickly Pear Wheat beer and other beers.

Don’t forget to check out my podcast Pulling Corks & Forks: The Podcast with Sandy Wasserman to hear from those in our community. Please subscribe, like & comment.

Brew 42 honors fallen Goodyear firefighter Austin Peck

Before Austin Peck passed away from occupational nasal cancer in the Fall of 2019 he was good friends of the team at Grand Canyon Brewing + Distilling. Shortly after in February 2020 the brewery created a beer in honor of the Goodyear Fire Department engineer and Brew 42 was born. Austin’s friends and family joined the brewery in creating the Irish Red Ale that captures his life, spirit and energy.

“Austin was a personal friend of mine and I really wanted to do something to help raise awareness about the occupational health issues that many firefighters experience during their years of service,” said Kevin Callaway, Brand Manager, Grand Canyon Brewing + Distillery

Austin’s favorite number was 42 and the flavor profile is inspired by the long standing relationship between the fire department and Irish culture. A portion of the sales of the beer are donated to the Arizona Firefighters Emerald Society. The charity organization was founded in 1987 and the retired Celtic firefighters raise money for local charities and offers mentorships for aspiring firefighters.

The malt blend is the highlight of Brew 42 that features an enjoyable toasty sweetness that is balanced with a touch of Heritage Hops. Brew 42 is available year round at the brewery and in limited release from March until May around Arizona at bars, restaurants, Safeway and Albertsons.

Don’t forget to check out my podcast Pulling Corks & Forks: The Podcast with Sandy Wasserman to hear from those in our community. Please subscribe, like & comment.

 

“In the Lane” holiday cocktail event celebrates the spirit(s) of the season

Nothing beats the feeling you get as a kid or as a ‘big” kid during the holiday season. Event producer Mecurial AZ is throwing an event for the “big” kids at their first annual “In the Lane” holiday cocktail event happening next Thursday evening December 15th.

“It’s undeniable that there is something special about this time of year,” says Mercurial AZ founder, Shea Graves. “As children, we watched our world change around this with excitement, but, as we have matured, the holiday essence has become clouded with the stress of gift giving, & making sure everything is ‘perfect.’ The magic of the holidays is not only for children. I want to provide one night for adults to experience a night of the carefree holiday magic we remember so fondly.”

Mrs. Santa’s Sister. All photos courtesy of Miguel Mora

Creative holiday cocktails from valley mixologist Miguel Mora will help set the holiday mood with live music from the Kim Weston Jazz Band performing holiday favorite tunes. Magician and fire-eater, Mike the Trickster will entertain guests and there will be plenty of  photo opportunities including those with the resident “dapper Santa”.

Mora who’s made cocktails at Vecina and Maple & Ash has created a welcome drink and three full sized seasonal craft cocktails for the “In the Lane” event. Cocktails will be made with spirits from Grand Canyon Brewing & Distilling and craft beers from 12 West Brewing & Grand Canyon Brewing and food from The Wildfire food truck will be available for purchase.

Proceeds from the night will benefit Little Eyes International, a Phoenix non-profit that provides free eye exams and glasses to children in Rocky Point. “In the Lane” will be at Alborada Village at Central & Baseline Rd. in Phoenix from 6:30 – 10 p.m. Tickets are $75 per person with the welcome drink and three craft cocktails included. Tickets can be purchased at their website.