Come January just as we’re hoping to maintain our New Year’s resolutions two locally and veteran owned business are encouraging us to do that. And it includes drinking a new beer from Grand Canyon Brewing & Distillery. The Williams brewery is teaming up with Earn Your Booze combining beer and fitness to release Dead Hanger Pale Ale.
“Our collaboration with Earn Your Booze is a great opportunity for us to share our common core values and elevate two local businesses through physical fitness and enjoying great craft beer. We have a lot of fun events and activation’s planned this year and encourage our friends to join us as we spread the good word about living adventurously and earning it all,” says Alexander Phillips, Director of Sales, Marketing and National Accounts, Grand Canyon Brewing + Distillery.
Dead Hanger is a hazy pale ale with a delicious mouthful of hop flavors and tropical & stone fruit characteristics and a bold grapefruit taste. It will be sold in 4-packs in Albertsons and Safeway and by the pint in bars and restaurants around Arizona.
How to Earn Your Booze
The new beer is named after the physical fitness test “Dead Hang”; where one hangs from a pull up bar using all your strength to hang on. It’s considered the ultimate test of one’s physical ability. “I believe that the best things in life are earned, including great beer, so we have teamed up with the great people at Grand Canyon Brewing + Distillery to create this amazing beer that tastes like hard work and sweet rewards,” Justin Cross, CEO & Founder, Earn Your Booze.
Cross founded Earn Your Booze after his time in in the Navy, where he worked hard and played hard. After working in a brewery he realized the alcohol industry isn’t focused on health and fitness so he started the business. He didn’t want to discourage beer drinking and playing hard but to “Earn Your Booze” through prepping the mind and body. Today he offers monthly coaching and 90 day Total Recreation to transform your mind and body.
Grand Canyon Brewing and Earn Your Booze aren’t stopping at beer, their planning two outdoor fitness festivals in Flagstaff and Phoenix and other events in 2023. Hear Alexander Phillips speak about Grand Canyon Brewing & Distillery and more on my podcast.
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