Serrano’s celebrates 100 years in business with Centennial Fiesta

Serrano’s Mexican Restaurant celebrates 100 years of the family business with a week long celebration at their 5 locations. There will be a week’s worth of food and drink specials and a Centennial Fiesta.

The family business started in September 1919 when there were less 1,000 people living in Chandler. At first the family business was as a retailer with The Serrano Brothers Popular Family Store and switched to Mexican restaurants in 1979 as department stores and indoor shopping malls gained popularity.

“The Serrano family is ingrained in Chandler’s history,” said Chandler Mayor Kevin Hartke. “Their entrepreneurial spirit, hard work, dedication and family pride has sustained them throughout these past 100 years. We honor their strong ties to the community and their heart of service as they celebrate this incredible milestone.”Centennial Fiesta

To celebrate the 100th anniversary, the week of September 16th will offer specials at all 5 locations.

  • Monday, 9/16:$1.00 Margarita Monday 10 oz. house margarita
  • Tuesday, 9/17:$1.00 Taco Tuesday (street taco or shredded beef/chicken crunchy taco)
  • Wednesday, 9/18:$1.00 Hump Day Heavenly Bites
  • Thursday, 9/19: $1.00 Throwback Thursday (shredded beef or chicken taco, rice and beans entree)*
  • Friday, 9/20: $1.00 Fried Ice Cream Friday
  • Saturday, 9/21: $1.00 Cerveza Saturday 10 oz. draft Mexican beer

*Limit of one special per person; all specials are dine-in only

Centennial Fiesta

On Thursday the 19th at the Chandler location the family will celebrate with a Centennial Fiesta. Guest will be treated to $1.00 shredded beef and chicken tacos and beans and rice. At 7 p.m. there’s a taco eating contest with local mayors, fire and police representatives competing for $1,000 grand prize donated to the 100 Club of Arizona. There will also be face-painting for the kids and raffles and prizes.

“Our family has seen our fair share of changes and challenges over the years, but we have always been able to adapt. Today, our business model is centered around the values we hold most dear – faith, family and food,” said Ric Serrano, president and CEO of Serrano’s Mexican Restaurants. “We look forward to celebrating this big milestone with our loyal customers and we invite new customers to come give us a chance. You can be sure we’ll be breaking out our famous bean dip!”

In addition Serrano’s will be collection new children’s books and stuffed animals for the W. Steven Martin Police and Fire Toy Drive. Anybody who donates a book or stuffed animal in September receives a voucher for a FREE fried ice cream.

In September the Serrano Centennial Sampler will be on special for $10 and $1 of every sale will go to the 100 Club of Arizona. The Sampler offers classic dishes including machaca, shredded chicken, green chile beef and red chile beef served with warm tortillas, rice and beans.

Visit their website for more information and to find a Serrano’s near you.

 

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Sandy Wasserman

I've been in and around the the Phoenix wine and restaurant for over 17 years. I've seen and learned a lot and now I'm sharing it for the world to see.

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