With the resurgence of the neighborhood butcher, fish monger and doughnut maker popular local fish market Chula Seafood announced it will open a 2nd location at Uptown Plaza in central Phoenix in the fall.
Catching the fish
Jim Heflin founded Chula Seafood in 2009 and captains the San Diego based 68 foot F/V Chula which catches fresh fish in the cold waters of the Pacific. Chula uses a harpoon and hooks to catch fish as nets drag up anything in their path off the bottom of the ocean. The use of hooks and harpoon offers sustainability and is environmentally friendly.
Several times a week fresh fish is shipped to Phoenix in a refrigerated truck to Jim’s son Jon and Hogan Jamison who run the Scottsdale market and restaurant. The Scottsdale location opened to rave reviews for its quality and sustainable fishing methods in 2015.
If they don’t catch it they have fresh fish flown in weekly from sustainable sources. Chula Seafood is a favorite among local restaurateurs who purchase their fish for their menus from Chula Seafood. 
Chula Seafood Uptown
When it opens, the new location will offer a fresh fish market and sit down restaurant like its first location in Scottsdale. The Phoenix location will be larger with 60 seats including a 6-seat bar. A larger menu overseen by executive chef Juan Zamora and implemented by Kyle Kent, formerly of Artizen at The Camby will be created.
Fried, sautéed, grilled fish are a few of the ways the fresh fish will be prepared and will also include raw shellfish, sashimi, salads and poke. The new location will also offer beer and wine and grab-n-go selections will also be available.
The Scottsdale location is at 8015 E. Roosevelt St. 85257. 480-621-5121. Check out their website for updates and information.
