The city of Cottonwood is known as “The Heart of Arizona Wine Country” which gives it good reason to continue to host the annual Verde Valley Wine Festival. Wine drinkers, wineries and artists will come from around Arizona to a new site at Riverfront Park on Saturday 20th with the two day wine and culinary festival benefiting three non-profits who have helped put Arizona and the Verde Valley on the international wine map, The Arizona Wine Growers Association, the Verde Valley Wine Consortium, and the Arizona Vignerons Alliance.

The Verde Valley was given the AVA (American Viticultural Area) designation in 2021 by the federal government; the designation is important for the grape growers and wineries in the region as it gives credibility and demonstrates its quality in the world of wine. It’s the third region in Arizona to be given the AVA designation.

The festivities kick off Friday evening at the Old Town Cottonwood Clubhouse for the “First Crush VVWF Gala & Auction. The evening includes premium wines, culinary options from local restaurants, live music and a live auction. Guests can bid on exclusive wine & travel packages and unique items from local artists. Over 20 wineries are expected to pour at the wine festival starting at 11 a.m. on Saturday. The festival will include wine, food, arts & crafts vendors and live music throughout the day.

Tickets for the Friday night gala are $150 per person and Saturday’s tickets are $35 per person. The gala is open to all ages and the festival is for those 21 & over. For more information and to purchase your tickets visit their website.

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