Fast-casual and customer creativity is a concept that Phoenix foodies have come to embrace, and the build-your-own sushi roll bar franchise is about to see how much Shark’s really like sushi on Friday’s episode of ABC’s hit reality show, Shark Tank. The pitch will be fed to the sharks on Friday, February 15 at 9 p.m. EST.
While the franchise was created by two Austin-based brothers and co-founders Yuen and Peter Yung, the concept has been very successful for Valley couple, Shane and Sherri Sender, who opened the Phoenix location at 1515 N. 7th Ave. on February 2, 2012. The fast-casual couple also owns and operates 11 Subway franchises in the Phoenix/Scottsdale area.
Very much like Subway, when customers visit How Do You Roll?, they can create their own sushi by choosing proteins like raw tuna to grilled chicken and a variety of fruits and vegetables. The restaurant also boasts vegan and gluten-free foods to satisfy diverse dietary needs. Don’t worry, if you would rather not make your own roll, they have a pre-made roll menu to order from.
While the owners are not at liberty to say what the outcome is on Friday’s episode, they will still be celebrating the store success.
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