Rockslide Brownie
29 years ago President Ronald Regan declared July as National Ice Cream Month and just in time to flip the calendar Blue Bell Ice Cream introduces Rockslide Brownie Ice Cream. This dark chocolate ice cream comes mixed with mini marshmallows, pieces of chocolate fudge along with chopped almonds, pecans and walnuts and a caramel swirl. This massively flavored ice cream will be perfect for the hot month of July and beyond.

Just in time for National Ice Cream Month and increased demand for their Rockslide Brownie and their other flavors, Blue Bell opened a new sales & distribution facility in west Phoenix on this month with a ribbon cutting & grand opening ceremony on July 11th. The 130,000 square foot facility is Blue Bell’s 2nd Phoenix area facility and will service northern and western Arizona for it’s retail customers along with restaurants that include Houston’s, Ruby Tuesdays and Outback Steakhouse. The freezer is kept at minus 20 degrees making for employees to wear parkas and hats at work. What I would not give to hang out there during the hot summer months.

The public is welcome to the ribbon cutting ceremony which will be attended by local dignitaries. The ribbon cutting will take place at 10:30 a.m. and the facility is at 5175 W. Watkins Rd. in Phoenix. After the ribbon cutting refreshments, ice cream and light appetizers will be served.

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