Tag: National Ice Cream Month

Chill out in July for National Ice Cream Month with Blue Bell’s new Rockslide Brownie Ice Cream

Rockslide Brownie
29 years ago President Ronald Regan declared July as National Ice Cream Month and just in time to flip the calendar Blue Bell Ice Cream introduces Rockslide Brownie Ice Cream. This dark chocolate ice cream comes mixed with mini marshmallows, pieces of chocolate fudge along with chopped almonds, pecans and walnuts and a caramel swirl. This massively flavored ice cream will be perfect for the hot month of July and beyond.

Just in time for National Ice Cream Month and increased demand for their Rockslide Brownie and their other flavors, Blue Bell opened a new sales & distribution facility in west Phoenix on this month with a ribbon cutting & grand opening ceremony on July 11th. The 130,000 square foot facility is Blue Bell’s 2nd Phoenix area facility and will service northern and western Arizona for it’s retail customers along with restaurants that include Houston’s, Ruby Tuesdays and Outback Steakhouse. The freezer is kept at minus 20 degrees making for employees to wear parkas and hats at work. What I would not give to hang out there during the hot summer months.

The public is welcome to the ribbon cutting ceremony which will be attended by local dignitaries. The ribbon cutting will take place at 10:30 a.m. and the facility is at 5175 W. Watkins Rd. in Phoenix. After the ribbon cutting refreshments, ice cream and light appetizers will be served.

Summer is heating up and Blue Bell Ice Cream wants to keep you cool.

Starting this month Blue Bell Ice Cream is introducing Italian Cream Cake Ice Cream and bringing back seasonal favorites such as Key Lime Pie and Coconut Fudge to keep you cool. Italian Cream Cake is creamy vanilla ice cream with Italian cream cake, shredded coconuts, roasted pecans and a smooth cream cheese ice cream swirl.

According to general sales manager Wayne Hugo “We’ve created a flavor that not only has all the ingredients of an Italian cream cake in each bite, but there are actual cake pieces in the ice cream too. We have had lots of success with flavors inspired by cakes so we figured we might just be onto something.”

Blue Bell also offers Birthday Cake Ice Cream and Red Velvet cake which became an instant success when it was introduced last year. Hurry because Italian Cream Cake Ice Cream will be in grocers freezers until supplies last. National Ice Cream Month is coming up in July so don’t be afraid to stock up in order to stay cool. Check Blue Bell’s website www.bluebell.com. for current flavors, recipes and money-saving coupons.