Little Rituals opens and it’s not your traditional hotel bar

When Little Rituals opened last week in downtown Phoenix it raised the bar for other hotel bars. Located on the 4th floor of the Courtyard by Marriott/Residence Inn the cocktail bar is the mastermind of mixologists Aaron Defeo and Ross Simon. DeFeo is no stranger to hotel bars as he was property mixologist at Tucson’s Casino del Sol Resort. Simon is the owner of downtown’s Bitter & Twisted Cocktail Parlour.

Little rituals owners Aaron DeFeo & Ross Simon. All photos courtesy of Little Rituals

The bar joins Broken Shaker ( Miami, L.A., Chicago & NYC) and Death Co. (NYC & Denver)  to offer guests and locals a unique hotel bar experience. Open daily from 4 p.m. – 2 a.m. guests can expect 30 custom cocktails along with beer, wine and gourmet bites from consulting chef Bob Tam. Interesting touches at the independently owned bar include hand stamped ice, espresso martinis on tap and a pairing menu.

Preparation and education is key

What you don’t see is as important as what you see and sip on. DeFeo and Simon have created a culture of extensive staff training and drink preparation. Cocktails are made with house-made foams, infusions, garnishes, syrups and more. The menu focuses on the use of aromatic vermouth’s and sherry’s.

The cocktails are in 6 categories with 5 cocktails each.

  • Daily Rituals (Boilermakers, Siroco Spritz and a precisely-chilled, grapefruit-finished Session Martini)
  • Delicious Rituals (exciting flavor combinations such as the honey, citrus and curry-spiced Daiqurry)
  • Cooling Rituals (heat-busting combos such as the frothy Amalfi Frappe or the cucumber-y Touch of Evil)
  • Stirred & Silky Rituals (elegant twists on classics such as the sherry-spiked Cask of Amontillado)
  • Indulgent Rituals (complex flavors such as the Cartographer with overproof rum, cardamom and creole bitters)
  • Shared Rituals (ever-changing selection of punches, pitchers and the aforementioned Bubbles & Fries)

Apertivo hour is from 4-6 p.m. daily and offers discounted prices on a rotating list of cocktails, beer, wine and bites.

The bar bites menu offers 10 dishes including Beet Carpacio, Millionaire’s Bacon Board and Carbonara Lo Mein from the Hong Kong born chef Tam. Make sure you save room for the High Spirited Desserts.

The hotel is at 132 S. Central Ave. Phoenix 85004. 602-603-2050. Visit the website and their Facebook page for more information.

Martin Miller’s Gin pushes into U.S. market meet demand.

As the cocktail culture continues and gin based cocktails helping to drive sales, Martin Miller’s Gin is making a big push to increase distribution in the United States to help with demand. Started in 1999 by 3 friends setting out to create the finest, high quality gin that all can enjoy. They have succeeded as Miller’s is a cult classic in over 45 countries including the United Kingdom and Spain where there is a big gin culture.
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Using only the finest ingredients, 2 distillation methods (Juniper & botanicals another for citrus elements) for balance and enhanced citrus flavor and water from Iceland where the water is the softest in the world, Martin Miller’s Gin is the world’s largest independent gin brand in the world and sets the standard in the super premium gin category.

Andreas Versteegh, David Bromige and Martin Miller, set out to create the softest and refreshing gin on the market after staring at their lackluster gin and tonics at a Notting Hill bar realizing the opportunity for a super premium gin. Wanting to keep with gin’s romantic history they set out to find a distiller that would use traditional distilling methods. The gin is distilled in a single pot dating back to 1904 named Angela.