sneakybird

The locally and family owned sneakybird has announced a new partnership to grow the fast casual brand in the next 18 months throughout the valley. Restaurant industry veteran Dan Chaon and his son Nathan started the brand in 2022 with its first location in north Scottsdale with Gilbert (Cooley Station), Phoenix (Arcadia), Surprise (Hudson Station) and North Phoenix (Dove Valley) slated to open in 2024. To help make this happen they’ve partnered with another locally owned family business, Gilbert’s J2E Investments LLC.

“Our family – the team behind J2E – discovered sneakybird while on vacation in Scottsdale last summer,” said Jordan Strasser, managing member of J2E Investments, LLC. “We were looking for a healthy alternative to fried food – chicken in particular – and could not believe the quality. It kept us coming back day after day. By our trip’s conclusion, we set up a meeting with Dan and his team and made plans to open operations of J2E in Arizona to start the expansion process with him.”

Signature recipe at sneakybird

sneakybird is known for their signature oven roasted chicken sandwiches, tenders and wings along with flatbreads, tater tots and fresh chilled vegetables. When ordering guests can choose from 8 gluten free dry rubs and 10 sauces for their chicken or they can go “naked” without the breading. sneakybird uses lowercase lettering in the name because of how sneaky good and sneaky guilt free the chicken is.

Founder and C.E.O. previously worked at Brinker International (Chili’s) and was partner and C.E.O at Native Grill & Wings before partnering with his son. During his career he helped to develop Chili’s in the southwest and used his knowledge to open sneakybird as he found a specially designed oven to bake chicken on all sides while still locking in its flavor and juiciness. He’s also developed a proprietary recipe for breading that uses panko flatbread and aged Parmesan cheese and he’s copyrighted their mission statement, Never Ever Fried®.

“Together, our families are going to work together to create a haven for diners where flavor meets health, and tradition meets innovation. This is the first in what we expect to be a slew of partnership announcements that will expand the brand statewide and then across the country in key markets over the next five years,” said Dan Chaon. For more information visit the sneakybird website.

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