Scottsdale’s Farm & Craft is set to open its 2nd location in the spot recently vacated by The Herb Box at The Colony along the popular 7th St. corridor in north central Phoenix. Riot Hospitality Group, owner of Farm & Craft and other local restaurants and bars plans to open the new location in early 2018 after the renovations are complete.
Farm & Craft offers guests a healthy and sustainable food and drink menu all in a fast casual atmosphere during breakfast and lunch and a full service restaurant experience during dinner. The menu will be similar to that of the Scottsdale location and guests will notice a different design to the Phoenix location as the neighborhood it serves is different and the owners like to adapt to those differences.
“We are very excited to open another Farm & Craft in the Valley,” says Ryan Hibbert, CEO of Riot Hospitality Group. “We saw an opportunity to bring this unique concept to The Colony and we plan to continue to grow the brand.”
The Wellness Menu offered at Farm & Craft focuses on optimal health through four specific philosophies, “anti-inflammatory diet”, “increasing pro-biotic levels”, “maintaining a high level of anti-oxidants” and “reducing overall stress”. This is done by working with local suppliers to create a menu that uses ingredients that are local, gluten-free, hormone free, organic and sustainable.
Farm & Craft offers a juice program that features cold pressed juices and “Kombucha Cocktails”. Signature “Cold Pressed Cocktails” use organic spirits are available at the indoor/outdoor bar as are local beers and unique wines poured from the tap.
With the 2016 opening of the Scottsdale location and the anticipated success of the Phoenix location, Riot Hospitality plans to continue to expand the Farm & Craft brand locally and nationally.
Farm & Craft will be at 5538 N. 7th St. Phoenix 85014.
James Beard award winner and Michelin starred chef Alex Stratta brought smiles to the faces of foodies around the Phoenix area earlier this year when he announced he was returning to Phoenix after spending several years strutting his stuff in Las Vegas. The corporate job that brought him back didn’t work out the way he had planned and was short-lived. Fortunately it was culinary gold for The Herb Box who hired Stratta as Director of Culinary.
Stratta will oversee all 3 locations (Southbridge & DC Ranch in Scottsdale and The Colony in central Phoenix) menus as well as their grab and go market and catering operations. His first order of business was to roll out a new Fall dinner menu. The menus will continue to be unique and use seasonal & local ingredients with vegetables playing a major part. The dinner menu rolled out in late October and a Fall lunch menu is planned for an early November roll out.
The Herb Box owner Susan Wilcox wasn’t looking to hire for a new position but she knew of Stratta’s reputation and with the help of mutual friends the 2 were connected, Wilcox says “Alex and I had a meeting of the minds. Our passions and vision for the growth of the company perfectly aligned.”
Stratta will also focus on the kitchen’s business operations which is one of his strengths. This will include developing and training the back of the house, refine procedures, ensure menu consistency in all with all 3 locations and expand catering and the grab and go market which will maximize the long-term growth of the restaurants. While no new restaurants are planned, Wilcox is open to expansion if the right location and opportunity become available around the valley or outside of Arizona. According to Stratta, “I’m bringing the same intensity and same heart from the fine dining arena to The Herb Box.” http://www.theherbbox.com/
7th st. in Phoenix is the hot restaurant corridor of the moment as The Herb Box opened it’s 3rd location less than a week ago as the first tenant at The Colony just north of Missouri. Known for it’s seasonal, healthy and vegetable heavy menu that uses a world of flavors, this location uses the same recipes as those at their 2 Scottsdale locations in old town and in DC Ranch.
Susan Wilcox, CEO and founder of The Herb Box has been looking to expand for a while, “The Herb Box has been ready to broaden our reach for quite some time, but we’ve been waiting for the perfect opportunity. The North Central Phoenix corridor has evolved into a prime destination for dining, and we are very excited to be a part of this burgeoning neighborhood,”
The Colony location will serve breakfast, lunch & dinner during the week with brunch being served on Sat. & Sun. Popular dishes such as Avocado Love, Butternut Squash Enchiladas along with the vegetarian Korean Fried Cauliflower are available plus Beef Short Rib Enchiladas and Chargrilled Kobe burger for the meat lovers. Breakfast items will tantalize your taste buds with sweet and savory dishes that include Bourbon- Ginger Peach French Toast, Steak & Eggs and house made pastries. Baked goods and a coffee bar will also be available at a take out window. Signature cocktails, wines by the glass and beers will compliment the food.
Indoor and outdoor dining is available and decor is similar to the Scottsdale locations with exposed wood beams from floor to ceiling giving it a rustic chic farmhouse look.
The Herb Box at The Colony is open Sunday through Thursday from 8 a.m. to 9 p.m. and Friday and Saturday from 8 a.m. to 10 p.m. The Herb Box is located at 5538 N. 7th St., Phoenix, Ariz., 85014. 480-393-0432 www.theherbbox.com.