James Beard award winner and Michelin starred chef Alex Stratta brought smiles to the faces of foodies around the Phoenix area earlier this year when he announced he was returning to Phoenix after spending several years strutting his stuff in Las Vegas. The corporate job that brought him back didn’t work out the way he had planned and was short-lived. Fortunately it was culinary gold for The Herb Box who hired Stratta as Director of Culinary.
Stratta will oversee all 3 locations (Southbridge & DC Ranch in Scottsdale and The Colony in central Phoenix) menus as well as their grab and go market and catering operations. His first order of business was to roll out a new Fall dinner menu. The menus will continue to be unique and use seasonal & local ingredients with vegetables playing a major part. The dinner menu rolled out in late October and a Fall lunch menu is planned for an early November roll out.
The Herb Box owner Susan Wilcox wasn’t looking to hire for a new position but she knew of Stratta’s reputation and with the help of mutual friends the 2 were connected, Wilcox says “Alex and I had a meeting of the minds. Our passions and vision for the growth of the company perfectly aligned.”
Stratta will also focus on the kitchen’s business operations which is one of his strengths. This will include developing and training the back of the house, refine procedures, ensure menu consistency in all with all 3 locations and expand catering and the grab and go market which will maximize the long-term growth of the restaurants. While no new restaurants are planned, Wilcox is open to expansion if the right location and opportunity become available around the valley or outside of Arizona. According to Stratta, “I’m bringing the same intensity and same heart from the fine dining arena to The Herb Box.” http://www.theherbbox.com/