Serrano’s celebrates 100 years in business with Centennial Fiesta

Serrano’s Mexican Restaurant celebrates 100 years of the family business with a week long celebration at their 5 locations. There will be a week’s worth of food and drink specials and a Centennial Fiesta.

The family business started in September 1919 when there were less 1,000 people living in Chandler. At first the family business was as a retailer with The Serrano Brothers Popular Family Store and switched to Mexican restaurants in 1979 as department stores and indoor shopping malls gained popularity.

“The Serrano family is ingrained in Chandler’s history,” said Chandler Mayor Kevin Hartke. “Their entrepreneurial spirit, hard work, dedication and family pride has sustained them throughout these past 100 years. We honor their strong ties to the community and their heart of service as they celebrate this incredible milestone.”Centennial Fiesta

To celebrate the 100th anniversary, the week of September 16th will offer specials at all 5 locations.

  • Monday, 9/16:$1.00 Margarita Monday 10 oz. house margarita
  • Tuesday, 9/17:$1.00 Taco Tuesday (street taco or shredded beef/chicken crunchy taco)
  • Wednesday, 9/18:$1.00 Hump Day Heavenly Bites
  • Thursday, 9/19: $1.00 Throwback Thursday (shredded beef or chicken taco, rice and beans entree)*
  • Friday, 9/20: $1.00 Fried Ice Cream Friday
  • Saturday, 9/21: $1.00 Cerveza Saturday 10 oz. draft Mexican beer

*Limit of one special per person; all specials are dine-in only

Centennial Fiesta

On Thursday the 19th at the Chandler location the family will celebrate with a Centennial Fiesta. Guest will be treated to $1.00 shredded beef and chicken tacos and beans and rice. At 7 p.m. there’s a taco eating contest with local mayors, fire and police representatives competing for $1,000 grand prize donated to the 100 Club of Arizona. There will also be face-painting for the kids and raffles and prizes.

“Our family has seen our fair share of changes and challenges over the years, but we have always been able to adapt. Today, our business model is centered around the values we hold most dear – faith, family and food,” said Ric Serrano, president and CEO of Serrano’s Mexican Restaurants. “We look forward to celebrating this big milestone with our loyal customers and we invite new customers to come give us a chance. You can be sure we’ll be breaking out our famous bean dip!”

In addition Serrano’s will be collection new children’s books and stuffed animals for the W. Steven Martin Police and Fire Toy Drive. Anybody who donates a book or stuffed animal in September receives a voucher for a FREE fried ice cream.

In September the Serrano Centennial Sampler will be on special for $10 and $1 of every sale will go to the 100 Club of Arizona. The Sampler offers classic dishes including machaca, shredded chicken, green chile beef and red chile beef served with warm tortillas, rice and beans.

Visit their website for more information and to find a Serrano’s near you.

 

Roca Patron tequila private label available at Spotted Donkey Cantina

Guests dining at the Spotted Donkey Cantina have the opportunity to taste the world’s rarest tequila, Roca Patron. The Scottsdale restaurant is the only Arizona restaurant with its private label bottles and first in the country to pour what is considered by connoisseurs as an exquisite tequila.

“We are proud to be the privileged Arizona restaurant to offer Roca Patron,” said restaurant manager Ron Pacioni.  “We have more than 300 Roca Patron private label bottles in stock and we are excited to offer our guests something new, rare and exclusive as we constantly evolve our bar creations.”

The tequila can be served side by side with  three other Patron tequilas with the restaurants “Patron Flights”. The flights come served in tequila flutes and with tasting notes for $30.

What makes Roca Patron special

The process to produce Roca Patron is extensive. It begins with a unique “Roca” (meaning rock) called a “tohona” –a giant 2-ton stone that is hand-carved from volcanic rock.  The tohona slowly crushes the cooked agave to break the bonds of fiber and release the rich agave juice.  From here, the juice and the agave fiber are placed together into wooden formation vats for over 72 hours.  It is then distilled in small-capacity copper pot stills. Later the Reposado is rested in bourbon barrels for five months and the Anejo is aged in oak barrels for 14 months. Due to the long process, this tequila has limited bottle production.

Guests can enjoy the tequila with dinner. For a more intimate learning and tasting experience the restaurants private dining room is available to celebrate special occasions.

The Spotted Donkey is located at El Pedregal at The Boulders. 34505 N. Scottsdale Rd. Scottsdale 85262.

Uptown Phoenix to get 9th Someburros location this summer

The family-owned Someburros Mexican eatery continues to grow and has announced their 9th location in Uptown Phoenix. It will be the first location outside the east valley when it opens at 7th St and Camelback. Expected top open later this summer, they will be serving award-winning burritos, tacos, enchiladas and more authentic Mexican food.

The fast casual restaurant will also serve frozen margaritas and draft beers to go with your food.

Co-owner Amy Vasquez is very excited about the Uptown Phoenix location as its where she lives. “It’s been a dream of mine for some time to open a Someburros in my neighborhood,” she said. “We know this community, we love this community and we’re raising our own families in this community, so we can’t wait to build our workforce and fanbase within it.”

When George and Mary Vasquez opened the first Someburros in 1986 they insisted on giving back to the community. Their three children continue this tradition of philanthropy at the current 8 locations.  When the new location opens it will partner with local schools as part of their community outreach.

“This is a bustling area, and with so many students, professionals and residents around, fast-casual is always in demand,” said Tim Vasquez, of the decision to open in Uptown Phoenix. “We’ve been thinking about expanding to this area for a while now, but we wanted to wait until we could find the perfect place. Now that we’ve found it, we can’t wait to get the doors open.”

To keep up to date on when the new location will open and to find the other location check out their website.

 

Serrano’s celebrates 100 years in business with weeks worth of specials

Chandler’s oldest continuously owned family business, Serrano’s Mexican Restaurant celebrates its 100th anniversary in 2019. The east valley staple for Mexican food started as Serrano Brothers Popular Store in 1919 and grew into clothing stores then restaurants in 1979. The 8 children of Ernie and Eva Serrano’s run the restaurants including the flagship restaurant in downtown Chandler. Several grandchildren also work in the restaurants seeing that it will continue in the family for years to come.

Serrano's
Mexican Flag Enchiladas

To celebrate they are serving up food and drink specials the week leading up to Cinco de Mayo since the holiday falls on a Sunday this year and Serrano’s is closed on Sunday’s. From April 29th – May 4th guests stopping into any of the 5 east valley locations can take advantage of the “May the Fourth Be with You” specials below.

Two Mexican Flag Enchiladas, $9.99 (your choice of shredded beef or chicken, red sauce, green sauce and fundido sauce)
Cinco Layer Dip, $6.99
Margarita Sampler Board, $8.99 (4 oz samples of orange, black raspberry, melon and pomegranate margaritas)
16 oz Blue Agave House Margarita, $5
16 oz Mexican Draft Beer, $4
Light saber churros, $2.99
For more information visit their website. The 5 Serrano’s locations are at…..
141 S. Arizona Ave., Chandler, AZ 85225   480.899.3318
6440 S. Rural Road, Tempe, AZ 85283   480.345.0044
1964 E. McKellips Road, Mesa, AZ 85203  480.649.3503
1021 S. Power Road, Mesa, AZ 85206    480.854.7455
22703 S. Ellsworth Road, Queen Creek, AZ 85242   480.987.0192

 

Mixologist Kyla Dahl brings new cocktails to Taco Guild

Central Phoenix’s Taco Guild restaurant takes the new year pretty seriously as they’ve introduced new cocktails and food. The new cocktails were crafted by new mixologist Kyla Dahl who comes to Taco Guild after spending the last few years crafting cocktails at Scottsdale’s Liberty Station Smokehouse. It was there she learned to make creative cocktails and make a name for herself in the Phoenix cocktail community.

Chamoyada. All photos courtesy of Claire Natalie at Evolve Marketing

New cocktails

Dahl has shaken things up with 7 new cocktails that pair well with Taco Guild’s Mexican food. All the new cocktails are priced at $12 each. Most of the new drinks use tequila or mezcal with a few of the drinks listed below.

      Chamoyada – Chamuccos blanco tequila, hibiscus, orange, mangonada, Tajin.

      Don Juan – Mexican rum, pepitas, lime, lemon, Curacao, dark rum.

·         Ponche – apple-infused gin, mango, orange piloncillo.

Seasonal Mezcal Mule – Mezcal mixed with seasonal flavor, lime and ginger beer

Taco Guild’s new dishes

The new chef driven dishes are spread throughout the menu from appetizers, tacos and dessert. There are 10 new dishes available for lunch and dinner and include…..

Grilled Shrimp Bruschetta – citrus chile shrimp, guacamole, tomato corn salsa on top of house-made bruschetta. $12

Fundido – Oaxaca and Monterey Jack cheese blend with Serrano pepper, caramelized onion, tequila and mushrooms. Guests can now choose to add-on a variety of proteins

The Conquistador – chef’s choice charcuterie and cheese board served with nuts, jam, mustard and house-made bruschetta. $15

Cartel Coffee Beef Taco – Locally roasted Cartel coffee is used to season the beef before slow roasting it then it is topped with fresh jicama, cilantro and avocado. $4.95

Clandestino Shrimp Taco – Citrus-chile marinated shrimp are grilled then topped with avocado, chimichurri and cabbage slaw. $4.95

Chocolate Torte – A rich and dense chocolate torte with cashews, almonds, walnuts, cacao, coconut and sea salt.

Taco Guild is at 546 E. Osborn Rd. Phoenix 85012.

 

Macayo’s Recipe Boxes make great stocking stuffers

Earlier in the year Macayo’s Mexican Restaurants made available a limited amount of recipe boxes and they sold out quickly. I’m glad to report the custom-made wood boxes filled with family recipes are available and will again sell out quickly. If you haven’t bought presents for your favorite foodie or home chef these would make a perfect gift.

Friday December 14th at 9:00 a.m. they will go on sale on-line and at their Mesa, Phoenix and Glendale locations. Each Recipe Box includes 72 family recipes including Spinach Con Queso, Green Chile Pork Stew and Cilantro Lime Chicken Salad.

Each Recipe Box is $35 plus tax with a limit to 2 per person. Macayo’s will donate $5 of each sale to Careers through Culinary Arts Program (C-Cap).

The three locations where the boxes will be available are…..

Mesa- 1920 S. Dobson Rd. 85202 (480)820-0237

Glendale- 6012 W. Bell Rd. 85308 (602)298-8080

Phoenix- 3815 N. Central Ave. 85012 (602)264-6141