Blue Bell Starts 2013 with Mint Cookies ‘n Cream Newest creation a refreshing mash up of two popular flavors

Blue Bell-Mint Cookies n Cream-150

Blue Bell Ice Cream rings in the New Year with the release of a refreshing new flavor, Mint Cookies ‘n Cream Ice Cream – a smooth mint ice cream combined with mint crème-filled chocolate cookies and semi-sweet chocolate chips.

“Mint Cookies ‘n Cream is a combination of two of our top-selling flavors,” said Paul Kruse, Blue Bell CEO and president. “If your two favorite flavors are Cookies ‘n Cream and Mint Chocolate Chip, then this is surely a big thing to happen to ice cream. We’ve combined a smooth mint ice cream with the same crunchy chocolate cookies that are in our Cookies ‘n Cream, except these are filled with a mint crème.”

Blue Bell promises several more new and exciting ice cream flavors as well as frozen snack items will be released this year. “Each year we spend months creating and sampling possible new flavors,” Kruse said. “Last year we introduced Red Velvet Cake Ice Cream and it became an instant hit. This year we’ve got a great flavor line-up of your tried and true favorites and a few new creations you’ll love too.”

The Texas-based ice cream manufacturer encourages Blue Bell fans to join its online Country Club at www.bluebell.com. Members of the fan club receive e-mails announcing new flavors before they are available in stores.

Mint Cookies ‘n Cream Ice Cream in available in grocer’s freezer through March. Find more information about Blue Bell and current flavors at bluebell.com

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