Blue Bell turns back the clock with Magic Cookie Bar ice cream.

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Just in time for July’s National Ice Cream month, Blue Bell Ice Cream introduces Magic Cookie Bar ice cream today in your grocers freezer. Named after after the popular dessert that debuted in the 1960’s this ice cream is made with graham cracker crust pieces, dark chocolate chunks,toasted coconut and roasted pecan pieces surrounded by a caramel sauce swirl. This ice cream will be a stroll down memory lane for those that remember the original dessert.

“Many adults today remember making magic cookie bars with their moms when they were children,” comments Paul Kruse, CEO and president of Blue Bell Creameries. “Our Magic Cookie Bar Ice Cream will be a walk down memory lane for some Blue Bell fans, and a new delicious flavor for others. Either way, it is part of an American taste tradition not to be missed!”

In addition Blue Bell has stocked grocers freezers just in time for the 4th of July with Red, White & Blue Bell ice cream, a mix of blueberry, creamy vanilla and strawberry ice cream all in a patriotic carton. www.bluebell.com